This started a trend and many would trail in his lead. In the 1980s his work with costumed children showed on the covers of magazines, including consecutive Christmas covers for Ladies Home Journal.Īrma was the first person to publish a book solely of babies in costume. He shot successful campaigns for Fortune 500 companies, as well as covers for Time Magazine, People Magazine, Money, French Photo, and Ladies Home Journal. After years of daily deadlines, Arma decided to leave the world of journalism to open his own studio where he concentrated on magazine and advertising work. Some of these stars include, Clint Eastwood, Paul Newman, Jack Nicholson, and Michael Caine. Lieutenant is there where in color he photographed the most famous stars of the time. After several years of covering difficult news, and hundreds of journalism awards later, Arma asked for reassignment to the Magazine section of the paper. These include the fires, the murders, the poor, the privileged, the famous and the infamous. He was reported by The New York Times as “The most published baby photographer in the world" and by the Wall Street Journal as the "Armani of the kiddy costume world."Īrma of Bridgehampton, New York began his photographic career as a teenager when he was hired by the largest circulation newspaper of its time, the New York Daily News, as their youngest staff photographer.
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